The Influencer effect

Image from companyfinder.com

I read a chapter from an old book for one of my classes and the information in it is very eye opening. It talks about people having traits that cause them to be influential. There are people who have the ability to connect people, and we all have one or two of those in our lives. That someone through whom you are able to make other friends from, or someone who would tell his/friends about something-lets say a house-hold product and all his/her friends would act upon that information in faith. This is definitely a unique trait because not everyone has it. Funny how that book has so much relevance to the present era of social media where influencers create word-of-mouth epidemic that causes people to act upon their information. 

I used to believe that just because someone is a celebrity and they have a social media account, they are capable of influencing their followers’ decisions, however, this is not entirely true. There are certain traits that influencers have that causes them to get results from their “influencing”. 

Let’s say you have celebrity A and celebrity B. Both are given products to advert to their followers via social media, for things like shops that sell home appliances, areas where tourist can find tours and car rentals, accommodation in Dodoma or houses for rent in Dodoma and you monitor the results from each influencer based on the amount of interaction from their followers (thanks to analytics options in social media), then you see which of the two succeeded in in creating a word-of-mouth effect that led to the product advertised being talked about, bought, have the product site visited, or product being trendy. 

Reading this book made me realize just how much things are and have always been the same throughout the years with the exception of change in technology. Before, word-of-mouth used ordinary methods to go about one person to the other, and now social media is the ‘it-tool’.